If Christmas is the holiday of giving, Black Friday is the holiday of saving.
If there is one thing for certain, customers love a sale. Although, vying for the attention of limited shoppers, with competition looming, means you need to get creative with your Black Friday campaigns for marketing and social media.
Here is our list of the top 7 Black Friday advertisement ideas you can use to stand out from the crowd in 2022.
1. Make Black Friday Social Media Campaigns
At this point, it should go without saying that social media is essential. Year after year, the global use of social media continues to grow, with 2022 boasting over 4.6 billion users – yes, that is billions with a B – representing over 60% of the world’s population. Yikes!
Designing your Black Friday advertisements with social media users in mind is one of the best decisions a business can make. Harnessing the potential for viral engagement opens a vast array of opportunities to amplify your marketing message to the world’s biggest audience – if you can create content that connects with them.
Simply adding subtitles or closed captions to a video can enhance viewer retention on social media platforms. Grabbing attention as customers scroll down their phone’s newsfeeds is easier with subtitles, especially if their sound is off!
2. Adapt to International Audiences
Limiting your reach… limits your reach. Well, duh, but when crafting a great Black Friday advert, it’s important to keep this in mind. Connecting with global audiences in their native languages opens your horizons dramatically – while English is widely spoken, it doesn’t cover all your potential customers.
In the United States, over 20% of the population speak a language other than English where possible, especially Spanish. Reaching these people in their own language is a surefire way to show you appreciate them as more than just targets for marketing. As online shopping grows to replace physical shopping trips, it’s more important than ever to make your Black Friday commercial content diverse. It can even be as easy as using multilingual voice-over to match each version’s target audience.
3. Carefully Construct your Black Friday Message
The greatest execution cannot save a subpar message. A Black Friday commercial is all about the star of the show, discounts! So, putting together the perfect advert should highlight that to the viewer, with a powerful call-to-action to help drive it home.
Keeping the interests of your audience in mind is crucial. It’s essential to align your proposal with what the viewer wants to read – you are here to provide a solution to a problem and convince people you are the right person to solve it.
Although, the most obvious angle to take on Black Friday is that it’s just one day! Days end, so inciting the fear of missing out (FOMO) in people is a powerful way to get people moving. After all – this is such a rare opportunity! 😱😱😱
Lou & Grey created a unique strategy that implemented a clock on their homepage with minimal text. It doesn’t take much to convey its meaning: “Time’s Not Exactly On Your Side…”
4. Stand Out and be Different
The weird and the wonderful are some of the most poignant forms of advertising. It’s hard to ignore something when it’s just so out there. People are willing to go the extra mile if they feel like they are involved in something special or interesting.
Even a joke can be an amazing way to connect with potential buyers. Injecting humour into marketing can make your efforts go viral – remembering a piece of advertising is so much easier when it elicits an emotional response from the viewership.
Cards Against Humanity is a card game featuring irreverent, offensive humour – their marketing typically pokes fun at serious or normal events to brand their message. As a way of making fun of the premise of Black Friday, the team started selling a new $5 item, this item being… absolutely nothing!
Agreeing to the terms and buying this item was just giving the company $5 for free. The campaign was a huge success and raised over $71,000, which the company split between staff. Wow.
While you probably can’t get away with this, you can learn lessons from it. A comedy voice actor could provide an outstanding benefit to a Black Friday advert and cause people to flock toward it – humour is one of the best ways to grab an audience’s attention.
5. Buy A Black Friday Voice-Over
We were guaranteed to get to this one – but hear us out. Voice-over is the cornerstone of all kinds of multimedia content and offers a tremendous amount of value to Black Friday advertisement campaigns, especially on social media.
The perfect sounding voice can amplify any message in a way that negates the need to engage the audience actively.
Reading is an active process, whereas listening is a more passive activity. The concentration required for someone to read your copy is significantly higher than someone hearing it being read to them. It’s also more gripping and lets you add a new dimension to your Black Friday advert in a way that provides a more relaxed experience to your audience and increases engagement.
6. Embrace Stories & Short-Form Content
Your audience is a precious commodity. Everyone wants to engage them, and their attention is increasingly more difficult to capture without interruption. This is even more true on social media platforms.
Social media is one of the key black Friday marketing opportunities, and creating content to fit the platform is essential. Instagram reels, Tik Tok videos and YouTube Shorts receive a tremendous amount of views due to the nature of short-form content. Packing a strong message in less than 30 seconds will make your point exceptionally clear and grab the user’s attention.
Different platforms require specific video lengths, so it’s vital to keep this in mind when creating your Black Friday marketing content. How long should social media videos be? Well here are what is recommended:
- Facebook videos – less than one minute
- Facebook stories – less than 20 seconds
- Tik Tok videos – 7 – 15 seconds
- Instagram videos – 1 minute
- Instagram stories – 15 seconds per slide maximum
- Instagram Reels – 15 to 60 seconds
- Twitter videos – 40 seconds
- YouTube videos – less than two minutes
- YouTube Shorts – 15 to 30 seconds
- LinkedIn videos – less than 30 seconds
- Snapchat – 10 seconds
Exhausted from social media yet? It’s undeniably hard to master, so we don’t blame you. The trick to maximising your resources’ potential is creating videos that work on multiple platforms. Often two versions of Black Friday marketing content will be created. One around 30 seconds for a fuller explanation and another especially concise option to pack a punch in 10 seconds or less – Go, Go, Go!
7. Don’t forget your Keywords!
Don’t ask politely for your viewer’s attention; take it! When you’ve not got much time to sell your message, selecting the right keywords is vital. This is especially important when using professional voice-over to increase engagement.
The aim of the game is to choose keywords that provoke the most interest in your audience. Firstly, including “BLACK FRIDAY” is essential as it explains what is happening and when in only two words. Words like “SALE” and “DISCOUNT” are a surefire way to get noticed by bargain hunters, i.e., your target audience. And lastly, don’t forget your brand and USP, or your content might get lost in the Black Friday campaign shuffle.
The shorter your Black Friday content, the more important the keywords are. However, for longer-form content, consistently engaging your audience is vital. A boring concept and unengaging use of language will only result in a stagnant campaign. Professional scriptwriting and translation services will ensure accurate multilingual versions of your content and ensure that those all-important keywords are correct in the new language.
Engaging your viewers and selling your message should be the key strategy of any Black Friday marketing and advertisement campaign. For only one day of the year, the competition heats up even further, and successful videos promoting your brand can be especially lucrative when crafted to perfection.
Now, get out there and stand out this Black Friday.
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