People don’t have time to waste watching a promo that offers them no tangible benefit.
This is why a promo with a fun and entertaining story gets tons more views than the traditional ‘features and benefits’ promo. Even if the viewer isn’t a buyer, they may still like or share the content because it’s fun.
Keep it short, light-hearted with an emotive story and you’re already doing better than most.
We love writing engaging promo voice over scripts, give us a shout if you need a hand! And we’ve got loads of amazing voice actors for commercials and promos in any accent or language.