The art of authenticity
Sounding down-to-earth and relatable is more than coming off as cool. It instils trust and allows your audience to identify with the message and feel connected. Conversational voices get an audience to let down their defences and feel comfortable with the speaker - as if the speaker is uniquely targeting them. It is a personal exchange that feels more like a direct engagement than a broadcast.
Success in this format requires an expertly crafted script and an experienced voice actor. They must present the voiceover almost as if it is one half of a conversation. Frequently employing colloquialisms to put the listener at ease and interjecting the flow can provide a more casual feel.
It is a brilliant way to keep listeners hooked on every word, and product promos and website explainers use the tone frequently for this reason.