A question we get frequently from customers and even some voice actors.
The simple answer – you pay for experience.
Can a voice really change that much with experience?
YES! And we can prove it.
Thanks Kav for putting this excellent demonstration together.
You can clearly hear the difference. His older samples at the start sound inconsistent and lack presence.
How Kav got started
Kav started out on campus radio while studying Marketing at the University of Cape Town. He got a position in the station’s production team and started recording voice overs for show jingles, imaging and station’s adverts. This is what you can hear at the start of the audio sample above. Kav admits looking but now as a pro “I should have stuck to studying!”.
Fast forward 6 years, and he’s now a professional voice actor with his own home recording studio and regularly voices commercials for international brands.
Looking back, he doesn’t regret the work he did in his younger days and quips, “Hey, everyone has to start somewhere. It’s where you end up that’s the real story to tell.”.
And we couldn’t agree more.
Why pay more?
Whilst every voice actor has their own prescribed method for calculating what they consider a ‘fair rate of pay, it’s clear what you get by paying more.
Experienced voice actors who train regularly can captivate the attention of the audience for longer.
This is super important for commercials and is proven to result in more engagement. Using a professional voice over will give your branded content more likes, more shares, more followers and ultimately more sales!
It may be tempting to skimp on the voice over budget, but our advice is don’t. Always use a professional because the cost of hiring a professional voice actor will pay for itself many times over.
Discuss more about ‘why some voice actors charge more’, tweet to us @voquent