Commercials are all about capturing the attention of your audience. However, in the digital era, everyone is bombarded with messages and notifications. It can seem impossible to make a wave in this environment.
Our incredible selection of commercial voice-over talents specialise in an assortment of tones and characteristics. Regardless of the image, you are portraying - you will grab your audience's attention with Voquent.
There are countless choices across myriad language and accent options. Simply input your project's requirements via our helpful filter system. Our signature Demo Search helps you discover tagged Demos to shave the casting process down from hours to mere minutes!
The growing economic developments in the western world have radically transformed advertising and evidenced by many countries moving from the manufacturing industry into service-oriented and retail-based endeavours.
The buying and selling of products and services are central to how we live. Being able to reach people through advertisements with a commercial voice-over is pivotal in alerting people to what you have to offer.
The industry surrounding advertising is massive. Worldwide it exceeds $550 billion in revenue. Commercial campaigns are paramount to a company's success – so finding the right commercial voice-over can be instrumental to any project.
In a way, a commercial is a snippet into your brand, as you want to promote it to an audience. These commercials, and the voice-over employed, can be utilised for various purposes and evoke strong emotions and impressions that you want to attribute to your brand.
One example of this is how this 2008 Galaxy chocolate ad promotes its brand's sensual luxuriousness through the female voice-over it uses:
In contrast, the Red Bull commercials demonstrate Red Bull as a fun, household name with their memorable adverts blending commercial voice-over with animation voice-over:
There are great ways for variety in the commercial voice-over space, as each commercial may have specific requirements.
This final example of an NHS advert showcases this too. The medical advertisement attempts to match seriousness with national pride to create an inspirational tone in its voice-over.