Don't fall into the trap of making a one-size-fits-all approach to your content!
When you approach South African audiences with your project, it is important to do it right. Using a South African narrator to reach these viewers will enhance the experience and help drive connection with your work.
We have unparalleled access to English speakers with South African accents. Authentically reach your listeners with native South African narrators today.
South Africa is a nation with many different languages and ethnicities. The nation has a linguistically complex makeup due to its people's sheer number of different languages. But what makes this even more complex is the proximity these languages have to one another geographically. And this is not even considering the enclaved nation of Lesotho that also resides within its borders.
With such linguistic complexity, it can be difficult to choose how to rendition your project for its market. Do you go for one of the many minority languages recognised in South Africa? Or do you go with one of the 11 officially recognized national languages like Afrikaans?
A good starting point could be to consider some of the dominant languages, including Zulu, Xhosa, Sesotho, Tswana, Sepedi, and of course, English. The nation truly is a melting pot of languages, cultures, and ethnicities.
However, not considering South Africa in your marketing plan would be skipping over 60 million people as potential customers and getting a small slice of the nation's nominal GDP of $317 billion. Just taking the ePublishing market as an example, South Africa is home to an ePublishing economy worth US $49 million.
Many businesses, brands, and projects have opted to go with a South African narrator speaking English. While English is only the fourth most commonly spoken language in South Africa, this only accounts for native speakers of English. Much of the nation's population will understand English, even as a second language, due to English being popular in the nation's urban centres.
Using a South African accent in English also opens the door for using your promotional content, video content, or audiobook outside of South Africa, giving your project a unique sound for other English-speaking markets like the United States, United Kingdom, Canada, or Australia.
Here at Voquent, we specialise in getting the best narrators for your project. We have hundreds of South African narrators for you to choose from for various applications, be it audiobooks or another medium.
Not sure what you need or can't find what you want? Reach out to us - with no obligation - and open a dialogue about your needs. Our in-house production managers can help guide you from getting a recording to project completion from the beginning stages.