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Why Transcription Will Improve Your Localisation Efforts

Reece Osborne

Reece Osborne

17 August 2023

Why Transcription Will Improve Your Localisation Efforts - Voquent

Professional transcription has the power to boost the inclusivity and viewership of any audio-visual project.

As a forward-thinking business looking to grow, having a high-quality transcription service to count on will allow you to offer the highest quality work consistently. Pairing this with a high-quality translation service allows any client producing video content to scale internationally with ease.

It’s important to have engaging content that is transcribed and translated correctly to convey the perfect nuance and detail to anyone, no matter their native language, disability (e.g., hearing impaired) or video viewing preferences (watching videos with no sound).

 

What is Transcription?

Transcription is a professional process where a recording (either audio, video, or live speech) is translated into written text. This is useful for legal professionals trying to work through case notes, interviews, police evidence and for businesses looking to capture audio and video in written form to help build connections with international consumers or provide options for how content is consumed.

Transcription has been around for centuries and continues to be a useful tool for many businesses in various industry sectors.

 

What Businesses Benefit from High-Quality Transcription?

There are several industries and business types that benefit from the use of a reputable UK transcription service. These include:

The Legal Sector

It is important to have access to clear and accurate transcription for the legal sector, as there are plenty of recordings, files, and other legal documents that are required every single day. Quick turnaround and accuracy are key.

Education

Transcription services for educational videos and promotional videos for education establishments help to make an honest connection with students and potential students alike. Some students also prefer to work with the audio from educational videos in written form so they can add notes and highlight key sections of text.

Students studying with laptops and notepads

Video Production

Video production services might not necessarily have access to produce accurate transcriptions of the videos they produce. Or if they do, it is automated and not always accurate due to mistakes in understanding certain accents and dialects.

Video Streaming Platforms

Your big hitter streaming platforms, such as Netflix and Amazon, often rely on professional transcription services to create closed captions for myriad content solutions to meet customer needs across the globe and to increase accessibility.

Journalism & Media Outlets

Similarly to the legal sector, those working within media outlets and journalism have plenty of notes, audio and video recordings that become a central part of the work. Transcription provides solid backups to the content and a referral point that is needed in most cases as drafts are being put together.

 

The Benefits of Transcription

Make it Easier to Find Your Content

If you are creating marketing or explainer videos for your business and want them to be found by users, transcription actually helps it to rank better on search engines via SEO. Transcribing content from voice to text makes it easier for the Google bots to read and understand the content that is present, making it much easier to capture the essence of the page and what you are trying to say, which in turn makes it easier for people to find your content online.

Reach as Wide an Audience as Possible

You might not realise this, but around 69% of users don’t turn the sound on when they are watching a video. If you think of videos on YouTube, TikTok, Instagram, and other social media platforms, videos will start playing immediately, and most of the time, the sound is turned off.

Train passengers looking at their mobile phones

Accessibility

Even without the users who just continue to watch videos on mute through choice, you do have to consider the hearing impaired and their access to your content. After all, it’s around 5% of the world. Good transcription maintains a high level of accuracy and makes content accessible to 400+ million people worldwide who require help through captioning.

Add Tangible Value to Video

Adding transcription to your videos adds tangible value to your company, with use across multiple industries. Accurate transcription on your marketing videos helps to get the message across clearly to consumers, and it helps to build better relationships with your clients.

Provides a Physical Backup

When it comes to important documents that are integral to a work process or part of a legal case where there is a need for clarity, transparency, and accuracy, transcription provides a much-needed backup that can be referred to, maintaining high standards. Many businesses will require a hard copy of any facts and figures for easy reference.

 

 

High-level transcription from a reputable company ensures that the work produced remains at a very high and consistent standard throughout a project. There are many different areas in business where transcription is important for scaling a project internationally. A quick win for any business looking to grow in 2023 is repurposing English content to serve a fresh international audience as well as better serving their audience that requires a little more support due to preference or disability.

This is an instant way to boost revenue and have a distinctly beneficial USP against your competitors.

 

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Reece Osborne

By Reece Osborne

Reece is a regular contributor to a wide range of online business hubs covering both the UK and EU markets. With a keen interest in all things marketing and human psychology, he is passionate about showcasing “business-to-business” collaborations that result in a better user experience and customer journey.

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Why Transcription Will Improve Your Localisation Efforts

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Why Transcription Will Improve Your Localisation Efforts

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