With a rise in advanced AI editing tools, how do you know if the voice you’re listening to is even real?
Voice cloning refers to the artificial replication of someone’s speech to be employed to say anything as if the person had said it themselves.
Sounds fun, right? Getting a celebrity or politician to say anything! But wait… anything?
Is the ownership of our own voices at risk?
Let’s investigate and find out how you can protect yourself against voice cloning.
What is Voice Cloning?
Voice cloning services exist across the internet, many of which are free to use.
Voice cloning is part of the deepfake trend that has swept the internet. Deepfakes are a special kind of disinformation that uses artificial intelligence to seamlessly replicate a person’s face and transplant it onto someone else – spanning from harmless fun to widespread abuse of someone’s likeness.
Deepfakes are responsible for unparalleled risks to security, ownership, and media authenticity – all traits that apply to the definition of voice cloning.
Instances of voice cloning are remarkable and are unsettling in how commonplace they can be. AI and Text-to-Speech voice over can be valuable tools to generate voice over procedurally.
However, this presumes that original voice talent is satisfied with the arrangement and is fairly compensated. With advanced voice cloning techniques, this may become difficult to control.
As technology progresses and advanced functions become more accessible for the public, anyone with sufficient content online is at risk of voice cloning. Celebrities and politicians are the obvious targets, but there is plenty of voice actors at risk too.
Are there genuine uses for Voice Cloning?
The potential applications for a synthetic and adaptable voice are limitless – it speaks to the core of the voice over industry itself. Not all of these are necessarily harmful either.
For instance, modern role-playing video games (RPGs) have geared their protagonists away from traditionally silent characters and given them voices. These characters can have hundreds of thousands of lines to record.
While voiced characters provide emotional depth, they also limit the player’s options. A top-tier synthetic voice could circumvent the need to cut corners and provides the best of both worlds.
Voice cloning is also more likely to be used in both pre and post-production. Imagine being able to hear voices read your script without the time-consuming task of requesting auditions?
In post-production, the ability to get pickups recorded without scheduling studio time could also be a boon. And of course, in the rare case, an actor dies mid-production, a clone of their voice could help fill out any missing audio.
The Dangers of Voice Cloning
The future of the voice over industry may be at the mercy of this new technology. But what’s the long-term harm?
What possible threat could voice cloning be to the ability of voice actors to work safely?
The Diminished Worth of a Voice
Why would a company go out of their way to hire a voice actor for a project when they could get a synthesised voice for a much lower cost?
However, there is no way that an automated voice could match the emotional range of a human being – for now and probably the foreseeable future. However, technological advancement is a consummate trickster and makes the unexpected a reality.
Although, minor roles in animations, commercials, and video games may use voice cloning for their less heard parts – sidestepping the casting and recording process entirely.
The Reputation of a Voice Actor
As competition continues to rise in voice over industries, your reputation is all the more important!
Let’s then imagine your voice is utilised to create a sound clip of you saying something horrendous – something you wouldn’t want your mum or your kids to hear. If anyone believes it is you, it could have disastrous consequences for your career.
The internet is full of people with bad intentions and they may take great pleasure in using a voice clone to make it appear you said something explicit or offensive.
This is a growing trend across all deepfakes, placing people in nefarious predicaments. Protecting oneself against voice cloning and Deepfakes will be an ever-increasing societal problem in the coming years.
Legal Ramifications and Ownership
The ownership limits are clear in media content and performances – you perform once you have agreed to a fair price to both parties.
Voice cloning typically will circumvent any negotiations with voice actors and implement the automated voice without the original owner’s consent – which is troubling, especially where costs are concerned.
Bev Standing, a professional voice-over artist, was driven to suing social media goliath TikTok after using her voice in their text-to-speech functionality without proper compensation. While she was paid for the initial recording session, her voice was repurposed for usage across millions of videos without payment included in her fees.
Similarly, the original voice behind Apple’s virtual assistant, Siri, was not paid for being Siri – she received payment for her initial recording session. Still, these payments did not include adequate remuneration for her voice playing on countless iPhones.
The Right to Say No
Everyone deserves the right to say no.
Perhaps you have an ideological concern with a promo for a specific political party? Or maybe an organisation seems dubious and you would instead protect your reputation by avoiding affiliation with them.
Whatever the reason, this choice is your right. When voice cloning means that anyone can access a voice and use it for any nefarious purpose – without consent – it is a scary world indeed.
How can you protect your voice?
The most surefire way to protect a voice talent against unethical replication and misuse is to promote legislation to protect against deepfakes and methods included in voice cloning.
Legal precedent derives from cases that act as references for future disputes. Like Assembly Bill 602 in California, which protects deepfake victims from pornographic exploitation – there is space to define this legal grey area with vigilance. There are constantly cases like this, popping up as technology continues to press on.
The issue of voice cloning is often compared with the music industry of the 20th century. As music became recordable in portable forms, the need for a live band in a bar or music player accompanying a film diminished, and musicians had to adapt.
While there are similarities, what is a more appropriate comparison is a situation where the essence of a band could be replicated by a machine and songs procedurally generated to mimic their music perfectly, which is a problem that is harder to solve.
Protecting your vocal brand is essential – so you should always stay up to date on the developments in voice cloning tech!
One easy way to protect yourself is to limit the places your voice can be heard in isolation. Ensure your demos have background music and effects, and this will make it more difficult to clone your voice (though not impossible).
Authentic Human Professional Voice Actors
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