Voice-over is a powerful tool for an advertisement, but the impact of music is a necessary standard that any commercial should aim to include to enhance their message.
Many commercials today rely on classic ads with music to promote sales and improve brand recognition. Sure, major brands are popular for their products, but a memorable advert stays with viewers and the customer experiences they create can build brand advocates and loyal customers.
One of the best ways to improve brand experiences is by incorporating music in your ads. Music is all about combining science and instincts to impact how the customers view a brand. This blog reveals some of the benefits of adding music to your commercial.
Triggers action
Music inspires people by evoking emotions and acts as a catalyst to decision-making and action. If your commercials are aimed at promoting or advocating for a particular brand, they should have music to propel the message.
Incorporating inspirational music on your brand intent can make your prospects take action and start talking about the brand. A message of inspiration aims to make viewers energised through an experience that builds tension throughout the advert. The music could be subtle at the beginning, but as the commercial progresses into an inspirational melody, it can trigger emotions effortlessly. Combining this with an inspirational voice-over tone will further compound this effect.
A British cereal brand Weetabix incorporated a dub-step track in their TV advertisement where the genre provoked the customers' choice for the brand. This made customers shift from boring breakfast to having Weetabix as a cool alternative.
Evokes emotion
Music in commercials can evoke emotions, especially when instruments that inspire emotions are also involved; this could be an upbeat guitar riff or an intense techno beat. The music accompanying your commercials can make the audience understand the message easily and conveniently. When you match the commercial with a call to action (CTA), a song could promote joy or arouse excitement.
For instance, the “Balls” commercial by Sony was released to promote the brand’s high-definition LCD televisions. The 250,000 bouncy balls from the brand were aimed at celebrating colour visually. Instead of using fun and boppy tune in their commercial, Sony decided to pair the concept with “Heartbeats.”
Different audiences should be tailored to in distinct ways in commercials. For instance, some advertisements target students who have specific preferences in media. Popular music is used for advertising to this demographic, which can occur via traditional mediums, online, or even in games or mobile devices. These devices can be so potent in their potential to reach students that they run out of time for assignments – fortunately, EduBirdie service exist to help complete quality essays in short time frames. Any student can use this service for brilliantly written essays, with a quick turnaround.
Reinforces sales
Music has become an important component of advertising campaigns through which your brand can influence sales. Music in a commercial may push your brand because it aligns itself with what the audiences want. For instance, you can use pleasant and more traditional music for mature audiences and gritty, electronic tracks for younger ones.
The addition of Music reinforces sales by setting the tone for your target audience and, in the end, reinforces the brand. Without music, your commercial would lose some core influence – it would not promote brand awareness. Music is catchy with an undeniable tune that causes the audience to remember your brand.
The “Magic Jingle” commercial by the State Firm is a good demonstration of how music can reinforce sales. The actors sing the jingle, an agent comes to assist them, and later the jingle is played in a more fun way. The advertisement is aimed at appealing to young adults and converting them into customers.
Promotes storytelling
The success of your commercial depends on how well it can tell a story. Stories enable audiences to relate to your brand, so it is important to incorporate music to make them more effective. Whether people realise it or not, music provides cues that the storyline is an important element of your brand.
With a commercial, you are still leading your viewers through a journey, a story of your brand. Would you remove the score from a movie or TV show? unlikely! So music is just as important for enhancing the story of your product or service.
Conclusion
Adding music to your commercial is important because it triggers action, evokes emotion, reinforces sales, and promotes storytelling. Whether you want to incorporate a catchy jingle or a popular song, music is an ideal way to create an experience among your audiences. When watching movies or TV, look out for commercials and take note of your reaction when the music is turned on.
The way that it draws you in, or lingers on your mind may surprise you.
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