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How to Run Twitch Ads

Chloe McWhinnie

Chloe McWhinnie

17 June 2024

How to Run Twitch Ads - Voquent

Twitch ads can transform your brands reach by tapping into a vibrant and engaged community of streamers and their viewers.

Twitch ads can bring your brand into a world where 7 million unique streamers go live each month, sharing everything from e-sports tournaments to chess Grandmaster battles.

In 2022, viewers consumed 1.3 trillion minutes of content on Twitch – with 35 million watching daily.

So, as the go-to live streaming platform, it’s clear that utilising Twitch ads is a great way to engage audiences and streamers with your brand.

 

How do Twitch ads work?

Twitch is incredibly proud of its community-first approach when it comes to brand collaborations. Therefore, to run successful ad campaigns on the platform, it’s crucial you understand its values.

When streamers on Twitch reach Affiliate or Partner level, they can make money from running ads during their streams. The ads will often appear pre-stream or mid-roll as an interval – they are unskippable.

twitch ads

It’s important to note that streamers can choose to disable mid-roll ads, and newcomers to their streams will likely not see a pre-roll ad the first time they join.

Twitch ads typically last anywhere between 30 seconds to 3 minutes.

 

Can anyone become an Affiliate or Partner?

No, anyone is permitted to stream on Twitch but not everyone can become an Affiliate or Partner.

To become an Affiliate, creators must have accrued 8 hours’ worth of streaming time, streamed for 7 days, have an average of 3 viewers per stream, and reached at least 50 followers.  It is only then that streamers can become Affiliates and make money from advertising.

For Partner level streaming, creators must have 25 hours of streaming time, streamed for 12 days, and have an average of 75 viewers per stream.

However, completing the Partner level requirements does not guarantee the status.

Twitch only awards creators Partnership status if they are proven to be responsible, following the platforms terms of service and community guidelines, and have high-quality streams.

 

Where can I advertise on Twitch?

Much like podcasts, Twitch has many solutions to help you meet millions of streaming viewers via your ads.

You can choose to display your ads either on the homepage, leaderboard or during streams.

With SureStream technology, your video Twitch ads are seamlessly integrated into content, reaching users across TV, consoles, and even those with ad blockers on desktop.

 

How do I advertise on Twitch?

The initial entry point for brands looking to advertise on Twitch is video ads for the community. This includes ads shown on the homepage.

Afterwards, you can begin to integrate your ad into streams. Twitch works closely with brands to sponsor segments or place products in a way that feels natural to the chosen channel.

It’s important to ensure your brand aligns with what Twitch users want to see, as it’s something the platform takes very seriously.

For example, common means of brand advertising are Twitch Rivals and competitive entertainment.

 

Do Twitch Ads actually work?

With the possibility of advertising your brand in over 230 countries, Twitch is certainly great for targeting global audiences.

However, it is important to know your target audience. The large majority of Twitch audiences are Gen Z and Millennials – 64% of which currently purchase products recommended by influencers.

twitch ads

Twitch viewers aren’t afraid of advertising either, with 56% buying from brands they see advertised on the platform.

 

But, how can my brand fit?

While Twitch was initially for all things gaming related, that is no longer the case.

Over the last three years, non-gaming content has quadrupled. From art and beauty to food and drink, audiences are expanding.

This expansion means that no matter your brands niche, there’s a space for you on Twitch.

 

I’m interested, how do I start?

To start benefitting from Twitch ads, brands can contact a Twitch representative to find the right path to connecting with global audiences.

 

Are Twitch ads the future?

It’s clear that Twitch’s ever-growing audience cannot be dismissed, with it estimated to reach 36.7 million users by 2025 in the US alone.

The increase in Twitch users globally and the rising trend of streaming make Twitch a platform to watch in terms of advertising.

If your target audience is already on Twitch, we recommend taking that early move advantage and start experimenting with advertising your brand on Twitch.

 

Casting Voice Actors for Your Ad

One of the most critical decisions when crafting your ad – on any platform – is the voice behind your ad. The voice of your ad can significantly impact how your brand is perceived, so it’s essential you pick the right voice to convey your message authentically.

A well-cast voice actor will bring your ad to life and add a layer of personality and emotion that your audience can resonate with.

This is particularly on a platform like Twitch, where the community highly values authenticity and connection.

By selecting voice actors who match the tone and style of your brand, you can create ads that feel more genuine and relatable, enhancing viewer engagement.

 

Dubbing your Twitch ads

You can further enhance your Twitch ads with Voquent’s expert dubbing and translation services.

By localising your ads, you can reach a broader, more engaged audience across different regions. Our professional voice actors and translators ensure your message resonates authentically in any language.

Stand out in the global marketplace and connect with Twitch’s diverse viewership through high-quality, tailored content.

 

Check Out Our Dubbing Services

Chloe McWhinnie

By Chloe McWhinnie

Chloe is Voquent's marketing connoisseur. She has a passion for anime, gaming, all things automotive, and writing. She's the one usually replying to you on our socials!

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