A snappy promo video is a great way to get eyes on your brand, but how do you turn those eyeballs into paying customers?
It all starts with telling an engaging story.
While video and text play significant roles in advertising your business, the power of the right voice often remains an untapped goldmine for many brands.
Whether it’s through engaging commercials, informative explainer videos, or compelling social media content, voice over has the ability to breathe life into your brand, making it more memorable and relatable.
Here’s three tips on how to promote your business with voice over:
1. Start with demographics
Building a brand voice isn’t just for big business. It is for every organisation that wants to connect, human-to-human, with their audience.
First, consider your audience demographic:
- Where are they located?
- What is their education level?
- What gender and age are they?
- What do you want the audience to do or feel?
Create a full persona of your typical customer, and then think about how you want them to perceive your message.
A localised voice is much more likely to be listened to than a ‘neutral’ accent, but it depends on the effect you want the message to give. If your audience is located in a specific region, such as Scotland, it’s almost always beneficial to use a voice-over speaking a general Scottish accent – it immediately breeds familiarity.
Alternatively, you may want the audience to resonate with your authentic Chilean Wine brand, and in this case, a native Chilean voice speaking in English could be a perfect choice.
2. Set the tone
Audio branding is all about making the appropriate associations between your audience, your offer and how you want them to feel about the message.
Every professional voice over is acted in a specific tone, and the tone you choose for your project depends on how you want the audience to feel.
The most common tones for business use are as follows:
• Authoritative (e.g. a market leader you can trust)
• Comedic (e.g. a happy, fun product or service)
• Conversational (e.g. friendly, relaxed, ‘this is going to be easy’)
• Eloquent (e.g. professional, confident)
• Enticing (e.g. excited, personal, edgy)
• Inspiring (e.g. motivated, moved)
• Nurturing (e.g. reassured, ‘I’m ok, you’re ok’)
Other tones such as Angry, Sad, Scared, Unorthodox are mainly for entertainment projects, but they may also be appropriate for organisations looking to arouse strong feelings in their audience.
3. Get it produced professionally
It’s crucial to have your script written by a professional copywriter or film director, especially when using an external video production company.
The script shapes the tone and performance of the material, making it essential for a successful promo. Many production companies, including Voquent, offer scriptwriting services, which are highly recommended for quality results.
If you’re on a tight budget and writing the script yourself, keep it concise and practice reading it aloud to refine the tone.
Remember that the average speech rate is around 150 words per minute, so adjust the script length to fit the promo’s duration without compromising the tone.
When satisfied with your script, recording the voice over is straightforward with Voquent. We offer guidance throughout the process, ensuring high-quality results without the hidden costs of cheap alternatives. We also verify every demo and voice artist profile to guarantee top-notch performance and audio quality at an affordable price.
Learn More About Voice Over Pricing
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