Discovering how to advertise on YouTube is a game-changer for brands aiming to connect with millions of viewers.
As the second most-visited website on the internet, it’s crucial you know how to advertise on YouTube.
Reaching over 2 billion people every month, the platform can be a great way to bring more awareness to your business, helping you not only make more money on YouTube but reach global audiences.
If you’re not running YouTube ads, you’re missing a trick.
Why should I learn How to Advertise on YouTube?
Brands have consistently been seeing results from YouTube ads for years.
Advertising on the popular video platform allows you to reach a diverse audience – after all, YouTube ads reach a staggering 2.56 billion people.
That’s over half of all internet users possibly laying eyes on your ads!
YouTube also provides advanced analysis and targeted advertising, allowing you to target audiences based on their previous search history. This means your ads are guaranteed to be shown to viewers with similar interests to your product/content.
Furthermore, as YouTube ads are run through Google Ads, you’ll get a comprehensive insight into the campaign’s overall performance.
If you’re still not convinced, just look at the cost and ROI potential of YouTube ads – with an average cost-per-click (CPC) at $0.49 and cost-per-view (CPV) at $0.026.
Compared to competitors like TikTok, YouTube is a much cheaper alternative for running your ads.
What kinds of YouTube Ads are there?
YouTube currently offers six different types of campaign ads, they are:
Skippable in-stream Ads
These types of ads can be run before, during, or after a video on YouTube and last anywhere between 12 seconds to 6 minutes – but, users can skip them after 5 seconds, so make that hook good!
Don’t worry though, advertisers only pay once someone has watched their ad for 30 seconds or more. This means you’re only paying for viewers who are actually interested in your content.
Non-skippable in-stream ads
These types of ads can also appear before, during or after a video. They are a maximum of 15 seconds long – as they are unskippable, audiences will instead see a countdown instead of the Skip Ad button to know when their video will play.
As these ads are unskippable, cost works differently. Working on a cost-per-mille (CPM) meaning you’ll pay for every 1,000 viewers.
Bumper Ads
Similar to non-skippable ads, aside from the length. Bumper ads are maximum of 6 minutes long, appearing before, during, or after a video and cannot be skipped.
Due to the speed of these ads, we recommend using a quick, snappy hook to create a memorable impression of your brand for viewers.
Masthead Ads
These are ads that appear at the top of the YouTube homepage for a maximum of 24 hours. Masthead YouTube ads are often displayed alongside a call-to-action (CTA) and play without sound for 30 seconds.
These types of ads can only be created if you work directly with a Google sales representative, but they are worth it to reach a significantly larger audience.
Discovery ads
Discovery ads are called so because they show when users use the search function on YouTube.
For example, if we search for ’email marketing’ on YouTube, the first thing in the list is an organic ad relating to your query.
Also known as in-feed ads, they are a great way to appear to audiences that are likely to engage with your content.
Display ads
These types of ads appear in the desktop sidebar of a YouTube video and can be an image or video – note that neither automatically plays.
Audiences will see the ad at the top right corner beside their video.
How much does it cost to run YouTube Ads?
Understandably, different advertising formats on YouTube will come in at different costs. Your target audience and placement decision can also impact the overall cost.
Store Growers put together a rough estimate of the costs of running ads on YouTube:
- $0.0026 per view (CPV)
- $0.49 per click (CPC)
- $3.53 per 1,000 views (CPM)
The platform recommends starting your advertising journey with a daily budget of $10 to $50, especially if you have never advertised on YouTube before. With this budget, YouTube estimates you can reach between 30-500 viewers per day.
So, how do advertise on YouTube?
To begin launching your ads on YouTube, follow these 6 steps:
- Set up a Google Ads business account
- Create and upload your video to YouTube
- Choose a budget and bidding strategy
- Review and launch your campaign
And it’s as easy as that!
What Do I Need to Make a YouTube Ad?
To make a professional-looking video ad, you need good editing software, of course. And the choice solely depends on your skills, needs, and available devices.
For example, if you’re going to edit on a Mac, you don’t even have to download third-party software, as your device already comes with iMovie.
There’s no iMovie on Windows, though, so you might want to look for some alternatives. You can do that even if you’re a Mac user, since this software is rather limited feature-wise.
Try to go for a user-friendly but powerful program that can handle such things as kinetic typography and modern motion graphics effects that are so popular in video ads.
Choosing the Right Voice for Your Ad
One of the most critical decisions you make when crafting your YouTube ad is selecting the correct voice actor.
The voice behind your ad can significantly influence how your brand is perceived, making it essential to choose professionals that convey your brands message authentically and engagingly.
A well-cast voice actor can bring your brand to life, which is especially important on YouTube. The diversity of your audience on the video platform means your ad needs to stand out and connect to viewers on a personal level.
Dubbing for YouTube Ads
Mastering how to advertise on YouTube can significantly expand your reach, but how can you ensure your content resonates?
That’s where dubbing comes in.
Dubbing your ads into the native language of your viewers can expand your reach further and help you connect with audiences on a global scale – it shows that your brand cares.
At Voquent, we offer dubbing packages to transform your brands advertising strategies.
Check out Our Dubbing Packages
More from this author
Sometimes we include links to online retail stores such as Amazon. As an Amazon Associate, if you click on a link and make a
purchase, we may receive a small commission at no additional cost to you.
