Monthly Archives: November 2018

The Hidden Cost of Not Using a Voice Over

The Hidden Cost of Not Using a Voice Over

In a world full of noise and everyone scrambling to be heard in one way or another, how do we set our content apart and use the power of sound to our full advantage? When we think about sound, we don’t just think about the physical, sonic tones presented to …

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The Neutral English Accent: A Quest for the Holy Grail. Part One

The Neutral English Accent: A Quest for the Holy Grail. Part One

The Uncanny Valley ‘I have noticed’, wrote robotics professor Masahiro Mori in 1970, ‘that, in climbing toward the goal of making robots appear like a human, our affinity for them increases until we come to a valley, which I call the ‘uncanny valley‘. What did he mean? A toy robot …

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